From BSE’s Floor Frenzy to Digital Disarray: Why We Need a Better Way to Share Market Information

In 1995, trading on the BSE floor was a frenzied, physical affair — filled with shouting, pushing, scribbling, and raw human energy. It was a far cry from the calm, algorithm-driven trading systems we use today.

(View the actual footage — it speaks volumes.)

The Scene: BSE Ring, 1995
Located on Dalal Street, Mumbai, the BSE trading ring was a massive, open floor with multiple “pits” — each representing different groups of stocks. It ran on the “open outcry” system, where brokers executed trades by shouting orders and signaling with their hands.

Each broker had to be physically present or represented on the floor to participate.

The Chaos of Open Outcry
Brokers in colorful jackets (representing their firms) crowded around trading pits.

Orders were screamed at full volume:
“Reliance 200! Buy 500 shares!”
“Sell 500! Reliance 200!”

Physical jostling, aggressive gesturing, and constant shouting filled the air.

Clerks (jobbers) scribbled trades on slips and rushed them back to offices for confirmation.

Popular stocks — like Reliance, SBI, Tata Steel, ACC, ITC, Hindustan Lever — saw the most intense action.

Success depended not on data, but on lungs, reflexes, and visibility.

The End of an Era
The chaos started fading with the NSE’s launch of electronic trading in 1994, followed by BSE’s BOLT system in 1995.
By 2001, screen-based trading had fully replaced the physical ring.

But even as markets became more sophisticated, information sharing did not.

New Tech, Same Noise
With every technological leap, we’ve simply created new digital ways to recreate the same chaos.

Today, the noise isn’t from shouting brokers — it’s from endless WhatsApp forwards, Telegram alerts, Twitter threads, YouTube tips, and scattered posts across dozens of channels.

Everyone is talking. Few are being heard. And real insights are buried under digital clutter.

Then vs Now: Different Era, Same Problem
In 1995, brokers pushed to the front of the pit to be seen and heard.
Today, they fight to be noticed in group chats and social feeds.

Back then, deals got lost in the noise.
Now, credibility gets lost, context gets diluted, and investors are overwhelmed.

What We Need Isn’t Louder Voices — It’s Smarter Platforms
Just like electronic trading brought structure and trust to chaotic floor trading, we now need a platform that brings signal and clarity to investor communication.

-VRIGHT Exchange: The Digital Upgrade Markets Deserve
VRIGHT Exchange is to modern market communication what BOLT was to floor trading — a clean, structured, and intelligent alternative to the noisy status quo.

Instead of 50 people forwarding the same update to 50 groups:

-Verified contributors publish once

-Investors get curated, spam-free insights

– Market professionals save time and build trust

This is not just about reducing clutter — it’s about creating a shared, trusted knowledge ecosystem.

From Chaos to Clarity
It’s time to move past the digital shouting match and into a future of strategic, structured, and verified engagement.

Let’s replace the floor chaos of yesterday with the trusted infrastructure of tomorrow.

Be Part of the Shift
Create your profile. Share your insights.
Help reshape how India communicates in the capital markets.

#NoNoiseJustValue | VRIGHT Exchange